1. The knowledge market is highly fragmented. On ‘n’ dimensions.
2. A lot of the unaddressed opportunities are left unaddressed primarily because of a problem of effective knowledge packaging. i.e., not mass-customized knowledge packaging.
One key area of innovation breakthrough is finding the means, or the models by which these multiple dimensions can be adequately addressed.
In fact, our view is that by more effective segmentation of a need space, and delivering effective and precise products into these segments or sub-spaces would lead to a very high G Pi (where P = profits)
3. The implication of this view is that we are clearly seeing that the knowledge industry will be organized more and more around opportunity spaces rather than product markets. And the other implication is that these opportunity spaces will not be serviced by singular products but by knowledge delivery engines which are able to combine and re-combine knowledge rules for organization, content presentation, etc.
4. The knowledge delivery engines themselves require to draw upon multiple modes of knowledge delivery (to deal with convergence and cross-media porting) and will also need to be built in a manner that supports maximal local effectiveness within each content solution emerging out of the delivery engine.
D:\Parul\TO CHECK AND DISCARD\DATA DUMP\Document Library part\00_Internal Knowledge\Insights and concept packs\Knowledge for enablement\knowledge engines.doc